Thoughts on agentic commerce, AI product strategy, headless architecture, and the future of digital experience.
Agentic Commerce
Why I Built Agentic Commerce in Production Before Most People Know What It Is
The AI merchandising layer I built at Caterpillar was autonomously making real-time decisions about what to surface to which buyer. That's not a feature — that's an agent. Here's what I learned shipping it.
Coming Soon · 8 min read
Headless Commerce
Headless Architecture Isn't a Tech Problem — It's a People Problem
After leading Caterpillar's migration to headless commerce, the thing that nearly derailed it wasn't technical complexity — it was the team's mental model of how product delivery works.
Coming Soon · 6 min read
AI Product Strategy
RAG in Commerce: Why Grounding Your LLM in Proprietary Data Is the Whole Game
The Cat AI Assistant only works because it refuses to guess. Every answer comes from retrieved, verified Helios data. This is the pattern every enterprise AI product should follow — and almost none do.
Coming Soon · 7 min read
PDP Optimisation
The PDP Is Where Commerce Is Won or Lost — Here's the Evidence
A 25% conversion uplift doesn't come from a new feature — it comes from removing what was stopping the customer trusting you. A data-driven breakdown of what actually moved the needle.
Coming Soon · 5 min read
Global Issues
NEXUS: Why I Built a Global Crisis Intelligence Platform
Climate → Food → Mental Health. The cascade is real, measurable, and backed by peer-reviewed coefficients. NEXUS started as a thought experiment and became a Davos-ready evidence platform.
Coming Soon · 10 min read
Commerce Strategy
What Industrial B2B eCommerce Taught Me About Luxury Retail
A Caterpillar dealer buying £20K of parts online and a Sotheby's customer buying a £15K watch have more in common than you'd think. The psychology of high-value purchase confidence is universal.
Coming Soon · 6 min read
